What is the n.1 thing that makes your business stand out from the crowd?
Photo credit to www.aistesaulyte.co.uk
How do I stand out from the crowd?
We all want to be seen and understood, and on a professional level this client was no different.
Her question was legit because we all want to be successful in a new business and part of it comes down to being chosen over someone else’s offering of a similar service.
If you think about it, there are so many musicians in the world but we’re drawn to particular people because they have something we resonate with. Choosing between two singers with the same talent and musical genre will come down to them as people.
This client was training to become a life coach and she felt like there were so many other coaches out there doing exactly the same thing!
How could it be space for her as well?
That’s a fear we all go through at the beginning of our business!
What we came to look at was that :
The result you’re bringing to your client may be similar to others. In her case there was more ease and flow in women’s lives and that’s perfect. Humans are not so complicated in what they desire, usually it’s better health, more money, love, less pain, more pleasure!
That results mixed with her unique process coming from her experience, her skills and competencies and personality makes the whole difference!!
I’ve heard past clients of mine saying things like :
I prefer you.
I like your warm energy.
I feel at ease.
I felt so touched but also I couldn’t point out exactly what made someone feel that way about me compared to another coach.
The truth is that working with someone is like dating, there isn’t a rational, easy-to-explain reason why someone finds you “attractive” compared to someone else, it just happens.
What makes you stand out from the crowd in your business is your personality, your vibe and energy and how that’s simply different, no better or worse, than someone else’s.
You are the differentiator and that will differentiate what you offer from another person doing “the same thing”.
Standing out is not about performing in a certain way but accepting that your uniqueness will be exactly what a specific kind of person is looking for and a lot of it comes down to your personality.
And that’s great news because the top reason why many people like you and me want to be entrepreneurs is ….to finally stop pretending to be someone else !
How often have you felt like wearing a mask in your corporate job because you were expected to be a certain way?
The job offer was looking for someone cheerful and dynamic and that looked professional by dressing up with a suit (and so many other things) and you made yourself fit the mould to be exactly that person.
But pretending is exhausting isn’t it?
And now you’re ready to let all of that finally go!!
Ah it feels like a weight is off my shoulders just writing that.
Having your business means that you can be yourself …..feeling quiet and more introverted sometimes, showing up with no make-up, being silly and all the things you weren’t allowed to be before.
So what makes you stand out from the crowd is that you and the unique combination of things that make you a perfect fit for your ideal clients!
Now I’d love to hear from you, do you agree or disagree ? What has been your experience with that?
If your ideas keep you up at night and you cannot choose which one is perfect to start a business, I have the solution for you!
This session will give you the right foundations that will set you apart from all the others aspiring entrepreneurs so you can feel truly on-purpose and ready for your first clients to come along! Feeling confident about what you’re offering is a game changer and helps you so much to get out of your own way to make it happen! Book your call here.
